1. 12 March 2013

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  2. Final Class! May 3rd

    Congratulations! You’ve made it to our last branding class! Class starts at 9:00am. To tie up the semester please bring the following items.

    Please provide an labeled envelope to hold the following physical work: 

    • final book (or turn it into my mailbox (3rd fl Brown) by 5pm Monday, May 7th)
    • final mock up of your full stationery system: letterhead, envelope, business cards
    digital archive requirement:
    folder labeled: firstname_lastname which includes the following:
    • PDF of your book in spreads 
    • 2-5 separate images of your final stationary: one full shot of all stationery together, 2-3 detail shots
    Pick up your work Wednesday May 9th from mail area, brown 3rd floor.
    For those of you who will be leaving before May 9th
    you may take your book after class but you are required to shoot and provide quality final image documentation of your book to me by Wednesday May 9th.

    GOOD LUCK! 

  3. Apr 26: review issuu books

    Make sure your are ready to share your books via issuu during your group times. 

    9:00a
    Jim Alley
    Elizabeth Beasley
    Hannah Mack
    Carla Johnson

    10:00a
    Rachel Vrankin
    Stephanie Spiegel
    Yuris Kim
    Katrinna Whiting 

    11:00a
    Kari Kuehn
    Elisabeth Rosenwasser
    Stephanie Kim 
    Sara Jabbari

    12-1p Lunch

    1:00p
    Wendy Du
    Christi Chung
    Erin McKnight

    2:00p
    Kaori Murata
    Monica Picca
    Tricia Baugher
    Brett Gau 

  4. Homework due: April 19

    Completed Book in digital PDF to share in class

    to-scale print-outs (b/w is OK) of the following

    • text heavy page: brand story or mission/values
    • photo dominant page
    • signage spread
    • stationary spread 

    Group Times 

    9:00a
    Rachel Vrankin
    Stephanie Spiegel
    Yuris Kim
    Katrinna Whiting 

    10:00a
    Kari Kuehn
    Elisabeth Rosenwasser
    Stephanie Kim 
    Sara Jabbari

    11:00a
    Wendy Du
    Christi Chung
    Erin McKnight

    12-1p Lunch

    1:00p
    Kaori Murata
    Monica Picca
    Tricia Baugher
    Brett Gau 

    2:00p
    Jim Alley
    Elizabeth Beasley
    Hannah Mack
    Carla Johnson 

  5. Homework due for Thurs, April 12

    Hi Class,

    The following is due on Thursday, April 12:

    1. Your full and final stationary system, printed and mocked up. 
    2. Updated book layouts for brand story, signage and stationary/identity system.
    3. Must include actual text, no lorem ipsum!

    Please reference the handout from last week’s class (download here) to make sure you include ALL the required content.

    —

    Group Times Below

    9:00a
    Kari Kuehn
    Elisabeth Rosenwasser
    Stephanie Kim 
    Sara Jabbari

    10:00a
    Wendy Du
    Christi Chung
    Erin McKnight

    11:00a
    Kaori Murata
    Monica Picca
    Tricia Baugher
    Brett Gau 

    12-1p Lunch

    1:00p
    Jim Alley
    Elizabeth Beasley
    Hannah Mack
    Carla Johnson 

    2:00p
    Rachel Vrankin
    Stephanie Spiegel
    Yuris Kim
    Katrinna Whiting 

  6. Visiting Designer Talk: David Plunkert

    Noon-1pm
    Brown 320 

  7. A fun reminder of what we aim to do in branding and some fundamental principles of design

  8. Homework due Thur, Apr 5

    The following needs to shared in digital form during your meeting this thursday

    • first draft design of signage
    • book design size and first draft layouts
    • spreads on brand story and identity work

    Consider production when you choose your final book size. Lulu and Blurb have lots of sizes or have choose to have complete control and print it yourself or at Alphagraphics here in Baltimore.

    The number of pages depend on how you are telling your story. This could take 3 spreads or 10 spreads….it’s up to you as the designer and the narrative story you are building about your city.

    bring a PDF of your work to share with the group. 

    __

    GROUP TIMES

    9:00a
    Wendy Du
    Christi Chung
    Erin McKnight

    10:00a
    Kaori Murata
    Monica Picca
    Tricia Baugher
    Brett Gau 

    11:00a
    Jim Alley
    Elizabeth Beasley
    Hannah Mack
    Carla Johnson 

    12-1p Lunch

    1:00p
    Rachel Vrankin
    Stephanie Spiegel
    Yuris Kim
    Katrinna Whiting 

    2:00p
    Kari Kuehn
    Elisabeth Rosenwasser
    Stephanie Kim 
    Sara Jabbari

  9. Book Options

    Alphagraphics

    Get a 15% discount when you pay in cash, get them to print your double sided pages and coil or saddle stitched on site. You may also take the trimmed pages and perfect bind on your own. 

    —

    You may also use an online book publisher. Due to shipping times, I’ll allow you to give me the book by Monday, May 7th as long as you provide digital archives and publish to issuu on the final class May 3rd.

    Blurb Books

    lulu.com 

  10. Lifestyle Brand Book Inspiration Links

    Download Class Presentation here 

    http://www.wolffolins.com/work/new-york-city#

    http://www.katespade.com/blog/blog-things-we-love-the-book,default,pg.html

    http://www.barbican.org.uk/media/upload/about%20barbican/0Barbican-Brand-Guidelines-May07.pdf

    http://imjustcreative.com/bulging-sack-of-brand-identity-guideline-resources/2011/10/05/