MICA GD Branding SP'12

Mar 12

sample #2

Apr 27

Final Class! May 3rd

Congratulations! You’ve made it to our last branding class! Class starts at 9:00am. To tie up the semester please bring the following items.

Please provide an labeled envelope to hold the following physical work:

final book (or turn it into my mailbox (3rd fl Brown) by 5pm Monday, May 7th)
final mock up of your full stationery system: letterhead, envelope, business cards

digital archive requirement:
folder labeled: firstname_lastname which includes the following:

PDF of your book in spreads
2-5 separate images of your final stationary: one full shot of all stationery together, 2-3 detail shots

Pick up your work Wednesday May 9th from mail area, brown 3rd floor.

For those of you who will be leaving before May 9th

you may take your book after class but you are required to shoot and provide quality final image documentation of your book to me by Wednesday May 9th.

GOOD LUCK!

Apr 24

Apr 26: review issuu books

Make sure your are ready to share your books via issuu during your group times.

9:00a
Jim Alley
Elizabeth Beasley
Hannah Mack
Carla Johnson

10:00a
Rachel Vrankin
Stephanie Spiegel
Yuris Kim
Katrinna Whiting

11:00a
Kari Kuehn
Elisabeth Rosenwasser
Stephanie Kim
Sara Jabbari

12-1p Lunch

1:00p
Wendy Du
Christi Chung
Erin McKnight

2:00p
Kaori Murata
Monica Picca
Tricia Baugher
Brett Gau

Apr 16

Homework due: April 19

Completed Book in digital PDF to share in class

to-scale print-outs (b/w is OK) of the following

text heavy page: brand story or mission/values
photo dominant page
signage spread
stationary spread

Group Times

9:00a
Rachel Vrankin
Stephanie Spiegel
Yuris Kim
Katrinna Whiting

10:00a
Kari Kuehn
Elisabeth Rosenwasser
Stephanie Kim
Sara Jabbari

11:00a
Wendy Du
Christi Chung
Erin McKnight

12-1p Lunch

1:00p
Kaori Murata
Monica Picca
Tricia Baugher
Brett Gau

2:00p
Jim Alley
Elizabeth Beasley
Hannah Mack
Carla Johnson

Apr 09

Homework due for Thurs, April 12

Hi Class,

The following is due on Thursday, April 12:

Your full and final stationary system, printed and mocked up.
Updated book layouts for brand story, signage and stationary/identity system.
Must include actual text, no lorem ipsum!

Please reference the handout from last week’s class (download here) to make sure you include ALL the required content.

—

Group Times Below

9:00a
Kari Kuehn
Elisabeth Rosenwasser
Stephanie Kim
Sara Jabbari

10:00a
Wendy Du
Christi Chung
Erin McKnight

11:00a
Kaori Murata
Monica Picca
Tricia Baugher
Brett Gau

12-1p Lunch

1:00p
Jim Alley
Elizabeth Beasley
Hannah Mack
Carla Johnson

2:00p
Rachel Vrankin
Stephanie Spiegel
Yuris Kim
Katrinna Whiting

Apr 05

Visiting Designer Talk: David Plunkert

Noon-1pm
Brown 320

Apr 03

[video]

Apr 01

Homework due Thur, Apr 5

The following needs to shared in digital form during your meeting this thursday

first draft design of signage
book design size and first draft layouts
spreads on brand story and identity work

Consider production when you choose your final book size. Lulu and Blurb have lots of sizes or have choose to have complete control and print it yourself or at Alphagraphics here in Baltimore.

The number of pages depend on how you are telling your story. This could take 3 spreads or 10 spreads….it’s up to you as the designer and the narrative story you are building about your city.

bring a PDF of your work to share with the group.

GROUP TIMES

9:00a
Wendy Du
Christi Chung
Erin McKnight

10:00a
Kaori Murata
Monica Picca
Tricia Baugher
Brett Gau

11:00a
Jim Alley
Elizabeth Beasley
Hannah Mack
Carla Johnson

12-1p Lunch

1:00p
Rachel Vrankin
Stephanie Spiegel
Yuris Kim
Katrinna Whiting

2:00p
Kari Kuehn
Elisabeth Rosenwasser
Stephanie Kim
Sara Jabbari

Mar 29

Book Options

Alphagraphics

Get a 15% discount when you pay in cash, get them to print your double sided pages and coil or saddle stitched on site. You may also take the trimmed pages and perfect bind on your own.

—

You may also use an online book publisher. Due to shipping times, I’ll allow you to give me the book by Monday, May 7th as long as you provide digital archives and publish to issuu on the final class May 3rd.

Blurb Books

lulu.com

Mar 28

Lifestyle Brand Book Inspiration Links

Download Class Presentation here

http://www.wolffolins.com/work/new-york-city#

http://www.katespade.com/blog/blog-things-we-love-the-book,default,pg.html

http://www.barbican.org.uk/media/upload/about%20barbican/0Barbican-Brand-Guidelines-May07.pdf

http://imjustcreative.com/bulging-sack-of-brand-identity-guideline-resources/2011/10/05/